Important Things To Look For In A SEO Professional
Your company’s website may look great, but if it isn’t attracting targeted visitors consistently and converting them into long-term customers, then it’s not doing a good job. This, of course, can affect your revenues negatively, and eventually drive you out of business. To get positive results with SEO (search engine optimization), you’ll need to have excellent knowledge of the way search engines work. This is something that you can’t gain overnight. You need education, specialization and several years of experience to do it right.
Hiring a qualified and experienced SEO professional is the best way to go, if you haven’t mastered SEO properly. Doing so can benefit your website in several ways beyond ranking higher on search engines and getting more traffic. Here are the other advantages:
User-Friendly Website - One of the most important benefits of search engine optimization is that it increases your website’s usability. The more user-friendly your site is, the more potential customers it will attract, leading to increased sales.
Better Understanding Of Customers - The right SEO professional can give you lots of information about your customers, their behaviors, needs etc, which can help you understand them better, and serve them better.
Internet Marketing Strategy – The right specialist will do more than optimizing your website for search engines. He or she will also help you create a complete internet marketing strategy and action plan so you do not miss out on any business opportunity.
Saves Time – By letting the experts deal with your website’ SEO, you’ll have more time and in your hands to concentrate on other equally important matters of your business like, improving customer service, creating new products etc.
So, how do you find a good and reliable SEO expert to optimize your website for search engines? Here are key qualities to look for:
Years Of Experience
The internet is full of fake people, and just about any one can establish a SEO company overnight and market themselves as experts. To avoid wasting your precious time and hard-earned money on someone who will not give you any real gains (for instance, new leads, new customers, new sales etc.); you need to be very careful about the person you’re hiring.
Your website is much better in the hands of someone with many years of experience in SEO; an expert who will look at your site and know exactly what he or she needs to do to it to get more search engine traffic.
Proper Understanding Of The Three Levels Of SEO
Optimizing a website for search engines involves:
a) Technical optimization – i.e. your site’s structure, which determines how difficult or easy it is for different search engines to crawl and index your content.
b) Off-Page optimization – i.e. link building.
c) On-page Optimization – i.e. using elements such as HTML tags and keywords in ways that enhance SEO traffic to your website.
To maximize success of your site, you should hire an expert who has a deep understanding of all the above three angles.
Proven Track Record Of Success
Many SEO companies will promise you 1st page ranking on Google if you hire them, but they have either fake customer testimonials or nothing at all to support their claims. So, how do you ensure you don’t get scammed by fake SEO consultants? References.
Ask them for at least three current references. Be sure to contact them either directly if you live in the same city or through email and phone calls if you’re far away. Find out everything you need to know about the professional you’re about to hire, and be sure you’re satisfied with his or her capability before making that final decision.
Well-Rounded Knowledge and Perspective
Some SEO experts only focus on ranking web pages highly on search engines and nothing else. This attitude is very wrong and can do more harm than good to website owners. A SEO expert today needs to know more than just search engine optimization. You’re better off with someone with a deep level of understanding of a wide variety of other subjects including marketing, web design and development, social media landscape, business models, all forms of marketing, web analytics, human psychology, and specific cultures of the people they’re marketing to among others. When SEO is disconnected from these critical practices, you might end up making decisions that can hurt instead of helping your business.
Excellent Communication Skills
SEO experts can not work successfully by themselves without involving you and your business team. It is therefore very important that you hire someone who can communicate clearly in simple terms that everybody understands why certain changes must be made on your website.
With the above tips in mind, it should be much easier for you to find and hire the right SEO expert.