Tips for Your Internet Marketing SEO Strategy
As a small business or personal website owner there is such a rush of joy and excitement once you have your first website up and running. However, that excitement starts to wear off a little after you realize that you, your friends and maybe your parents are the only ones viewing it. The internet is the number one place everyone now goes for any type of information or even leisure time. If website viewers want to be entertained or educated, everything is being accomplished online. With that many eyeballs online comes increased competition and also businesses with large marketing budgets. This article provides some initial key steps on how to start forming your initial Internet Marketing SEO Strategy for more traffic and website hits.
Here are a few important steps and internet marketing strategies to review before you begin optimizing your website for internet traffic:
Know your Business and Website Goals
Before anything else, you need to understand your business goals, website goals and advertising/marketing goals. If you are a business how will more traffic to your website really convert to more profits or clients? If you are considering doing PPC or Google AdWords, what do you want to achieve with your ads and how are you set up to measure success or ROI? For example, is your PPC or Ad campaign designed to generate sales, increase traffic to your website, or bring about more brand awareness about your company's products? If your focus is on ROI and profits, than you will want to understand how valuable a click is rather than just how many clicks your website is receiving. By understanding your internet market or advertising goals, you can then choose website optimization strategies that will best help you achieve that specific goal. If you have an ecommerce website that sells tulip bulbs and you only make $1.00 profit margin on each tulip bulb, it would not be too wise to pay $2.00 per click to get people to your website. You should then look for other ways to drive traffic to your website or a different internet marketing strategy.
Track and Measure your conversions and results
After completing an initial internet marketing campaign or website optimization, measure what effect your changes have had and how does that relate to your ROI(Return on Investment). In a PPC or Google AdWords campaign your conversion rates, CTR, first page bid estimates, and other statistics can be good indicators of how well your ads are performing. For most advertisers, the key measure of success is the return on investment (ROI). Use conversion tracking tools and Google Analytics to see which of your ads and keywords are most profitable to your business.
If you do not have the marketing budget to do a PPC campaign then another option could be to do article marketing. Writing insightful articles on topics viewers are interested in learning about can also drive traffic to your website. By establishing yourself as a legitimate resource or providing new knowledge to viewers interested in the subject can funnel traffic to your website for free. The key to article marketing is being passionate and knowledgeable about your topic. When writing articles they need to be written for the benefit of your viewers not just a sales pitch or marketing scheme.
Begin to Experiment, Test your Market and Adapt as often as Necessary
Let your different Internet Marketing Strategies begin to educate you about what is most effective for your business or niche and what will be most effective in achieving your goals. You will begin to see over time, that some strategies are working especially well and some are not working so well. For example, if you find users aren't responding to a particular ad campaign, delete that ad and try something new. Another example is social media. With all the hype around social media a lot of business owners believe their whole internet marketing strategy needs to be focuses around Facebook and Twitter. While these are two very powerful tools they may not be the most effective for your business. A restaurant or a spa may have a lot more of the public looking to interact with their social media pages for updates or to voice their opinion than your local watch repair company. The watch repair company should have a different internet marketing strategy, such as providing educational items about watches or getting listed in local business directories online.
Finding the correct Internet Marketing SEO Strategy for your company takes time and perseverance. It is typical to try a strategy for at least 30 days before turning in any different directions. Changes made on the internet in search engines are not instant and they could take a week or several weeks before they crawl your website for new additions.